The power of
Attract Customers with Email Marketing
Email campaigns (newsletters) are one of the most effective ways to stay connected with your customers, keep them informed about your business, and encourage them to return to your website. Why create newsletters for your site?
Customer Awareness
Newsletters are an excellent way to keep your customers up to date with company news, new products, promotions, events, blog posts, and more. By keeping them informed, they are far more likely to return to your website.
Increased Website Traffic
Newsletters drive customers back to your site. By including links to new products or services, you give them a reason to visit again. Adding promotional offers in your newsletters can also encourage customers to check out your website.
Stronger Customer Relationships
Newsletters help strengthen relationships with your audience by providing useful information and personalized messages. When customers feel valued and informed, they are more likely to engage with your brand.
Boosted Sales
Including promotions or discount codes in your newsletters can directly encourage customers to make purchases, increasing your sales.
Brand Promotion
With visually appealing design and quality content, newsletters can build a stronger brand image, attract new customers, and reinforce loyalty among existing ones.
Measurable Results
Newsletters provide valuable data that allow you to measure campaign performance. Metrics such as open rates, link clicks, and conversions help analyze effectiveness and guide improvements for even better results.
"Staello helped us launch our very first email marketing campaigns, and the results were incredible. Their team designed beautiful newsletters with engaging content that matched our brand perfectly. Within the first month, our website traffic increased, and we saw a clear boost in repeat purchases from existing customers. The reports they provided made it easy to see exactly what was working. We couldn’t be happier with the outcome!"
-Petar D.
Co-founder of Style&Co
Email campaigns allow you to choose exactly which audience receives your message.
With email marketing, you can personalize your message and make it more appealing to your audience — leading to stronger engagement and more sales.
Email marketing is one of the most cost-effective ways to drive sales, delivering excellent returns with minimal advertising investment.
Email campaigns provide detailed performance data — such as open rates, click-throughs, unsubscribes, and more — helping you identify your ideal customers and refine your strategy.
Steps We Take for a Successful Email Campaign
Key Statistics That Prove the Power of Newsletters
According to Campaign Monitor, newsletters have an average open rate of 17.92% and an average click rate of 2.69% — showing that an effective campaign can significantly impact your business results.
80% of consumers prefer receiving marketing information via email, including newsletters (Marketing Sherpa).
HubSpot reports that customers who receive newsletters are 13% more likely to make a purchase compared to those who don’t.
60% of consumers say newsletters influence their purchasing decisions (Direct Marketing Association).
Epsilon found that newsletters deliver an average ROI of 88 BGN for every 1 BGN spent — a remarkably high return on investment.
Newsletters with personalized content see an average open rate of 29%, compared to 20% for non-personalized emails (Constant Contact).
Mailchimp data shows that campaigns including images and other visual elements achieve higher open and click rates than text-only emails.
In conclusion: The statistics prove that newsletters are one of the most effective ways to maintain contact with your customers and attract new ones. With their high ROI potential, newsletters are a must-have marketing tool. Don’t hesitate to get in touch with us — we’ll help you create a successful email campaign tailored to your business.
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